TRAVEL
IN ASSOCIATION WITH
Copyright, GPS Design, 2007 All Rights Reserved
One of the benefits of WTC Club membership is beneficial rates
on travel services and products around
the world. WTC Club's marketing strategy
aims to establish contact with foreign business travelers to South Africa
Whereas hotel groups traditionally relied on travel agents to market and sell their services, our research has found that
the major hotel groups are no longer relying on travel agents as marketing and sales intermediaries. This is evidenced
by the fact that they have reduced and/or cut out commissions and discounts. They have opted to service the market
directly through central reservations call centres and loyalty programmes. Occupancies in hotels are
currently running very high and as such they appear not to be receptive to identifying and working
with prospective marketing partners, such as ourselves. Our findings therefore suggest that independent
hotels and guest houses / lodges would find more value in our proposition for their businesses. Large hotel groups such as City Lodge and Southern Sun have the visibility and exposure, however the
smaller independent hotels do not necessarily have the same marketing presence.
· ACCOMMODATION BOOKINGS:
Guest houses and independent hotels
· AIRLINE TICKET SALES:
Collective bargaining on behalf
of our exhibitors and booking onward domestic travel for foreign visitors.
· CAR HIRE
· TRANSFERS
· DAY TOURS